• It focuses on creating economic livelihood opportunities to sustain the activities under Namami Gange Programme, the flagship program of the Government to clean Ganga and its tributaries.

Significance

• Catalyses economic development in the Ganga basin, economic benefits in terms of trade and access to markets, local community’s economic enhancement.
• Encourages public participation in Ganga rejuvenation, use of Ganga Doots for awareness.
• Conserves cultural heritage of India, through promotion of religious pilgrimage, Ganga Artis, yoga etc.
• Promotes sustainable livelihood in Ganga river basin like eco-tourism, natural farming.